Apple
In Remembrance of Steve Jobs
OVERVIEW:
Steve Jobs (1955–2011) was an American entrepreneur, inventor, and business magnate best known as the co-founder, chairman, and CEO of Apple Inc.
Steve is widely regarded as a visionary who fundamentally reshaped several industries by championing the convergence of technology and design. Jobs didn't invent the computer, but he made it personal and intuitive, overseeing the creation of revolutionary products like the Macintosh (the first commercially successful computer with a graphical user interface and mouse), the iPod (which digitized and redefined the music industry), the iPhone (which launched the smartphone era and mobile computing), and the iPad.
His impact lies in his uncompromising focus on user experience, minimalist aesthetic, and integrating hardware, software, and content services, setting the standard for the modern consumer electronics landscape.
ROLES:
Graphic Design
Illustration
BACKGROUND:
The campaign served as a fun, creative, and respectful tribute to Steve’s impact on us all.
Central to the program's identity was a reimagining of the classic Apple startup icon, which served as the primary visual motif across all materials. This iconic identity was elegantly applied to a collection of printed and wearable assets, including a series of striking screen-printed Apple mouse posters and several pieces of heritage-focused apparel, ensuring the tribute honored Jobs's enduring legacy with class and minimalist precision.
