OVERVIEW:
Steve Jobs (1955–2011) was a visionary entrepreneur and co-founder of Apple Inc. who fundamentally reshaped the modern world by championing the convergence of technology and design. From the Macintosh to the iPhone, Jobs moved beyond mere utility to create personal, intuitive experiences. His uncompromising focus on minimalist aesthetics and seamless hardware-software integration set the global standard for consumer electronics and redefined how humanity interacts with technology.
ROLES:
Creative Direction
Graphic & Visual Design
Print Design
Apparel Design
INSIGHT:
The campaign was conceived as a creative and respectful tribute to the enduring legacy of Steve Jobs. At the heart of the program was a reimagining of the classic Apple startup icon—a symbol that represented the dawn of the personal computing era.
By focusing on this specific visual motif, the project tapped into a collective nostalgia, honoring the "friendly" and accessible design language that Jobs pioneered at the very beginning of his journey.
OBJECTIVE:
The objective was to translate this iconic identity into a premium collection of printed and wearable assets. My role involved the creative execution of high-end, screen-printed posters and heritage-focused apparel that utilized the "Happy Mac" startup motif.
Every design choice—from the tactile quality of the screen-printing to the minimalist precision of the layouts—was intended to mirror the high standards of craftsmanship and simplicity synonymous with the Apple brand.
RESULTS:
The campaign served as a successful marriage of heritage and modern design, resulting in a cohesive tribute that was both sophisticated and deeply personal. The collection was highly regarded for its class and minimalist precision, proving that iconic brand elements can be successfully reimagined to create an emotional connection. This project stands as a testament to the power of minimalist branding and the importance of honoring the pioneers who defined the industry.
